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News & Insights

Stay updated with the latest from Place Sociale and the industries we serve.

Event pages that get found: a checklist for title, date, venue, price and ticket link

A practical checklist for building event pages that search engines, maps and AI assistants can read, and that turn a search into a ticket sale.

Turning a match into a day out: questions clubs ask about families, food and fan zones

Practical answers for clubs, venues and tournament organisers on making match day worth arriving early for and staying late, especially for families.

From one visit to many: how museums can turn visitors into regulars and members

Practical steps for museums and galleries to bring first-time visitors back, from the first ten minutes to the moment you invite them to join.

What AI assistants need to know before they recommend your organisation

AI assistants recommend what they can understand and trust. Here is a practical checklist to make your venue, tour or club easy for them to describe.

What successful festivals do differently: ten habits for organisers

Ten practical habits that set resilient festivals apart, from a clear promise to honest debriefs, with steps you can apply to your next edition.

How to be a 5-star tour guide: the habits guests mention in their reviews

Guests rarely praise facts alone. Here are the habits behind five-star tour reviews, with steps to apply on your next tour and mistakes to avoid.

Destination marketing for AI search: seven steps tourism boards can start now

Practical steps for tourism boards and agencies to be accurately described when travellers ask AI assistants and search tools for trip ideas.

Weather-proofing a leisure business: plans, policies and wet-day offers

Practical steps for theme parks, activity providers and leisure venues to protect income and guest goodwill when rain, heat, wind or cold arrive.

Be the answer when people ask: search, maps and AI assistants for venues

Practical steps to help travellers and fans find your venue, tour or event when they search, open a map or ask an AI assistant what to do today.

Filling the stands at amateur and semi-professional clubs: what works

Practical ways for amateur and semi-pro clubs to bring more people to home matches, from local partnerships to a better matchday experience.

Filling seats midweek: practical ideas for theatres and concert halls

Quiet Tuesdays and Wednesdays do not have to mean empty rows. Here are practical ways to build midweek audiences, and the mistakes that undo them.

Getting found for Christmas markets and winter events: a practical guide

How to make your Christmas market or winter event easy to find online: listings, page basics, photos, and timing, with a checklist you can use this week.

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